Every licensed design has been created by an artist who has given us permission to use their work, and I believe it's important that artists are recognised and rewarded for their creativity. As a fellow creative, I know how much love, time and passion goes into making art, which is why supporting artists is such a big part of what I do. When you purchase one of our licensed kits, you're not only getting a gorgeous diamond painting to enjoy, you're also helping support the wonderful creators who make these designs possible.